Media Room
Flyer Distribution Process

Materials from school-related groups and school-sponsored and curriculum-related materials may be distributed in a school according to procedures established by the school principal. Only the following non-school agencies and organizations are permitted to distribute or display non-school materials on CMS property:

  • Local, state and federal government agencies and departments
  • Tax-exempt nonprofit entities offering educational, recreational, cultural or character development activities or programs to school-aged children
  • Commercial or tax-exempt entities that have partnerships with CMS

  • Institutions of higher education

In 2010, the Charlotte-Mecklenburg Board of Education adopted a policy to regulate the distribution and display of flyers in schools. You can view the policy and related requirements here.

Distribution Methods

As part of our efforts to enhance communication with our families and employees and to be more environmentally friendly, Charlotte-Mecklenburg Schools has updated the flyer distribution process to include digital flyer distribution. CMS works with a service provider called Peachjar to deliver digital flyers to our schools, families and staff.

Submission and Approval Periods

Requests for digital flyer distribution can be submitted for consideration at any time during the school year. Important: Proof of tax-exempt nonprofit status is required for all flyer distribution requests. Tax-exempt nonprofit entities organized under the provisions of Internal Revenue Code (IRC) Section 501 (c)(3) are eligible to submit flyers for review.

Submission Process

Electronic Flyers:

  • Go to

  • Register as an Enrichment/Community Organization (account type)

  • Upload your flyer, along with your IRS-issued tax-exempt 501 (c)(3) determination letter, or proof from the IRS that a letter has been issued. Documents such as Articles of Incorporation, W9s, or letters confirming your Employer Identification Number (EIN) or Federal Tax Identification Number will not be accepted as proof of tax-exempt nonprofit status. Presenting these documents will result in a delay of the flyer approval or in the flyer being denied. Please understand that all flyers must include the following CMS disclaimer:

    • The information in this flyer is neither endorsed by nor necessarily reflective of the views of the Board of Education, the District or any CMS school.

  • CMS Communications Services is notified when flyers, submitted via Peachjar, are pending for review. Flyers will be reviewed to ensure they meet the Board of Education policy requirements.

  • Approved flyers will be distributed electronically to the desired school(s). They will be made available to parents and staff via email and the web site of the selected school(s).

Community organizations/enrichment providers pay a small service fee to use Peachjar. This fee is typically much less than the cost of printing and delivering paper flyers to schools.

Paper Flyers

If your organization is unable to use the digital flyer distribution process, please contact CMS Communications Services at 980-344-0001 for information on how to submit and distribute a paper flyer. Proof of tax-exempt nonprofit status is required for paper flyer distribution requests, and organizations should be ready to provide their IRS-issued 501 (c)(3) determination letter.

Requests for paper flyer distribution can be submitted for consideration only during two designated submission period. The district will determine and announce these periods at a later time.

CMS Communications Services will issue you a paper flyer approval letter that you must show school administrators of each school you wish to visit. Flyers must be bundled in groups of 30. Paper flyers must also include the CMS Disclaimer: The information in this flyer is neither endorsed nor necessarily reflective of the views of the Board of Education, the District or any CMS school.